ADVERTISING POLICY
Last updated: November 12th 2007
All advertisers and creative are subject to AGIS approval and must meet the defined
specs, Creative Guidelines, and Advertising Policy.
AGIS reserves the right to refuse any advertiser, creative assets, or URLs.
The purpose of this policy is to explain the types of advertising that we will and
will not accept on our site, as well as the ways we distinguish advertising from
independent editorial content. The advertising you see on our site has no influence
on the quality, accuracy or selection of editorial content and services that we
provide to you.
See details of the policy below:
OVERVIEW
- When we speak of “advertising” or “advertisements,” we mean all forms of advertising,
sponsorships and promotions for which we receive compensation.
- We do not endorse any products, services or companies.
- Advertising or advertisers do not influence the editorial content on our site.
- AGIS clearly identifies all advertising.
ADVERTISING LABELS
We’ve established guidelines on how we label advertising so that you’ll know what
is an advertisement and what is editorial content. Below are the different types
of advertising labels:
- "ADVERTISEMENT" is used to label the standard advertising units on our site. The
content of this type of advertising is controlled by the advertiser. Ads are labeled
with the word "ADVERTISEMENT" along the bottom of the advertisement. We have no
control over the advertiser’s website or the policies on that site.
- "Sponsored by", "Brought to you by" or "This content is brought to you by our sponsor"
is used to label content when an advertiser has paid for association with an article
or category of content within AGIS, but the content is NOT editorially controlled
or influenced by the advertiser. We identify this kind of advertising by clearly
showing that the content or service is "Sponsored by" the advertiser.
- Entire content pages funded and provided by advertisers can be identified by the
following label located at the top of each page "Content on this page is created,
influenced or produced by [Advertiser's Name], and is under [Advertiser's Name]
sole editorial control."
- Within AGIS editorial pages, content funded and provided by advertisers is labeled
so that you can distinguish it from editorially independent content. You can recognize
advertorial content on our site by the "Provided by" label and the name of the advertiser.
The "Provided by [Advertiser Name]" will be located directly above or below the
advertiser content.
- Advertisers do not influence what is displayed in our organic search results or
the order in which we present them on our site. Search results that are in response
to search queries or keywords entered in search boxes on our site are editorially
or algorithmically programmed by AGIS and its search vendors. Any paid advertising
listings posted on search results pages of our site will be identified as "Advertisement"
and will be clearly delineated from the organic search results.
ADVERTISING NOT ACCEPTED
To help ensure that the advertising on our site is consistent with best practices
AGIS has adopted certain limitations on the types of advertising that we accept.
The following advertising categories are NOT accepted on AGIS:
- Advertising which contains illegal or dubious activities/products including gambling.
- Advertising which promotes products or services that might be deemed physically
harmful. The restrictions include such items as alcohol, tobacco, firearms, or any
related goods.
- Advertising that includes profanity, or is pornographic, sexually explicit, violent
or intolerant in nature.
- Advertising content that is deemed to be false, misleading, or medically unsubstantiated.
- Advertising that is of a political nature, religious or advocates a controversial
public position or candidate for public office.
- Advertising of online pharmacies that are not compliant with the Verified Internet
Pharmacy Practice Sites (VIPPS) program.
- Advertising content that includes AGIS direct competitors.
PERSONAL INFORMATION
For more information about how we protect your privacy, please see our Privacy Policy.
POLICY UPDATES
This policy will be revised from time to time. We will post the updated policy here.